Bc. Darya Nenakhova
Bachelor's thesis
The Secrets of Communication
The Secrets of Communication
Abstract:
Thesis deals with the issues of marketing communications, its features and secrets. Nowadays most companies are searching for a successful marketing communication strategy which will guarantee the constant raise in sales or at least the stable demand on their goods or services. This work demonstrates some solutions to such issues. The main idea of the thesis is to define the basic principles of successful …more
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2017
Identifier:
https://is.vsfs.cz/th/hnuiw/
Thesis defence
- Date of defence: 21. 6. 2017
- Supervisor: Ing. Jiří Šnajdar
- Reader: Mgr. Zdeněk Sloboda
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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