The strategy of product positioning on the pharmaceutical market - Case study Enterodez. – Ivan Nebogin
Ivan Nebogin
Bachelor's thesis
The strategy of product positioning on the pharmaceutical market - Case study Enterodez.
The strategy of product positioning on the pharmaceutical market - Case study Enterodez
Abstract:
Cílem této diplomové práce je vyvinout strategii tržního umístění pro "Enterodez" (ve formě prášku) na ruském trhu, vypracovat konkrétní doporučení ke zlepšení řízení propagace produktu. Praktický význam práce spočívá v tom, že na základě výsledků analýzy trhu bude vytvořena nová strategie propagace produktů, která následně bude předložena společnosti.Abstract:
The aim of the thesis is to develop a strategy for positioning "Enterodez" (in the form of powder) on the Russian market, developing specific recommendations in order to enhance the management of product promotion. The practical relevance of the work lies in the fact that basing on the results of the market analysis new product promotion strategy will be formed and submitted to the company.
Language used: English
Date on which the thesis was submitted / produced: 5. 12. 2017
Identifier:
http://www.vse.cz/vskp/eid/73961
Thesis defence
- Date of defence: 19. 6. 2018
- Supervisor: Martin Machek
- Reader: Timur Akhmerov
Citation record
ISO 690-compliant citation record:
NEBOGIN, Ivan. \textit{The strategy of product positioning on the pharmaceutical market - Case study Enterodez.}. Online. Bachelor's thesis. Praha: University of Economics, Prague. 2017. Available from: https://theses.cz/id/lctq42/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/73961
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Ekonomika a management / Corporate Finance and Management
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