Některé prvky firemní kultury v nadnárodních společnostech v České republice – Ing. Jarmila Novotná
Ing. Jarmila Novotná
Bachelor's thesis
Některé prvky firemní kultury v nadnárodních společnostech v České republice
Some elements of corporate culture in multinational companies in the Czech Republic
Abstract:
Předmětem předkládané bakalářské práce je analýza třech nadnárodních farmaceutických společností a jejich firemních kultur. První část práce se zabývá vysvětlením pojmů firemní kultura, prvky firemní kultury a determinanty firemní kultury. Dále se práce zabývá popisem firemní kultury v nadnárodních společnostech. Dále popisem farmaceutického průmyslu u nás a jeho regulačních autorit v rámci České republiky …moreAbstract:
The subject of the present thesis is the analysis of three multinational pharmaceutical companies and their corporate culture. The first part deals with the explanation of the concepts of corporate culture, corporate culture elements and determinants of corporate culture. Furthermore, the work deals with the description of the corporate culture in multinational companies. Further description of the …more
Language used: Czech
Date on which the thesis was submitted / produced: 2. 5. 2014
Identifier:
https://is.vsfs.cz/th/h6l0o/
Thesis defence
- Date of defence: 24. 6. 2014
- Supervisor: doc. Dr. Zdeněk Cecava, CSc.
- Reader: PhDr. Marek Matějka
Citation record
ISO 690-compliant citation record:
NOVOTNÁ, Jarmila. \textit{Některé prvky firemní kultury v nadnárodních společnostech v České republice}. Online. Bachelor's thesis. Praha: University of Finance and Administration. 2014. Available from: https://theses.cz/id/lfl414/.
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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