Market for attention: consequences of informational gaps on performance of mass media – Ján Palguta
Ján Palguta
Bachelor's thesis
Market for attention: consequences of informational gaps on performance of mass media
Abstract:
In my dissertation I examine the mutual relationship between a company in mass media market and its customers, where the company enjoys an informational advantage over its customers about the quality of the provided information goods. The mass media companies compete for customers? attention, i.e. for the total number of watchers, readers, subscribers, etc., because that determines their profits. The …more
Language used: English
Date on which the thesis was submitted / produced: 1. 5. 2008
Identifier:
http://www.vse.cz/vskp/eid/9618
Thesis defence
- Date of defence: 23. 6. 2008
- Supervisor: Miron Tegze
- Reader: Miroslav Kollár
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/9618
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Ekonomie a hospodářská správa / Ekonomie
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