Application of the soft system methodology for problem solution in KFC

Bc. arch. MD Sharif Ahmed

Diplomová práce

Abstract:

The main aim of the diploma thesis is to investigate the problems of KFC during the Covid -19 and make solution based on the situation through soft system methodology. To achieve this aim, we will be examining the micro-environment into details, reduced advantage, market demand is reduced, declining Consumers’ Confidence, factors of challenges, management tools, bootstrapping, competitive advantages will be in details. The world-wide spread of the Covid-19 pandemic has been a biggest impact on countries’ economies, and the restaurant industry, particularly in restaurants business, has been hardly hit. The world-wide pandemic has disrupted supply chains and alter conversations about worker and staff safety at KFC under AmRest in Czech Republic. Based on gathered data for the period, The survey will be conducting through problem description, Rich Picture, Conceptual Model, CATWOE, Formal Systems Model and others relevant materials including journals, magazines, the internet etc. Soft System methodology will be used as a tool for creating and evaluation the possible solution of problems of KFC. Finally, the best solutions will be recommended for implementation.

Keywords

Soft Systems Methodology, Rich Picture, CATWOE, Conceptual Model

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 31. 3. 2022

Obhajoba závěrečné práce

• Vedoucí: prof. RNDr. Helena Brožová, CSc.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management