Cultural Effects on Consumer Behavior and Marketing Mix for a Global Company – India and Czech Republic Comparison – Bc. Ashish Kumar
Bc. Ashish Kumar
Master's thesis
Cultural Effects on Consumer Behavior and Marketing Mix for a Global Company – India and Czech Republic Comparison
Abstract:
Consumer purchasing behavior relates to the consumer,s purchasing behavior. Many variables, specificities, and features affect the person in what he is and the consumer in the process of decision-making, shopping practices, eatings, dressing behavior, talking behavior, the brand he,s buying, and the retailer he,s going, The outcome of each and every one of these variables is a purchase decision. His …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 27. 11. 2020
Obhajoba závěrečné práce
- Vedúci: Ing. Michal Chocholoušek, Ph.D.
Citační záznam
Citace dle ISO 690:
KUMAR, Ashish. \textit{Cultural Effects on Consumer Behavior and Marketing Mix for a Global Company – India and Czech Republic Comparison}. Online. Diplomová práca. Praha: Česká zemědělská univerzita v Praze, Faculty of Economics and Management. 2020. Dostupné z: https://theses.cz/id/lheoxi/.
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Instituce archivující a zpřístupňující práci: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / odbor:
Economics Policy and Administration / Business Administration
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