Driving forces and barriers for e-commerce adoption in the Republic of Georgia

Elene Vadatchkoria

Diplomová práce

Abstract:

The theoretical framework has been developed in this thesis for driving forces and barriers of e-commerce adoption in developing countries such as Georgia. One of the major drivers of economic improvement is technology. Technology acceptance usually results in rapid economic growth, while rapid economic growth is accompanied by rapid structural changes. It is known by policymakers that e-commerce is a sign of economic and social transformation taking place in every country. E-commerce creates new economic and social landscapes. E-commerce enables emerging-country manufacturers to overcome the limitations of traditional businesses.The process of topic analysis involves a diverse research approach. Firstly, semi-structured interviews were conducted involving decision-makers, government officials, managers, and general employees regarding e-commerce and economic development in Georgia. Additionally, the questionnaire was distributed to 116 Georgian Internet users. There are many issues that effect on the adoption of e-commerce. Most results could be drivers or barriers. These issues created the theoretical framework. All issues were examined in Georgia; the theoretical and practical findings confirmed how it does effect on the maintenance of e-commerce. Furthermore, the thesis findings transferred in an improved theoretical plan by offering new problems. In addition, the literature on e-commerce drivers and barriers issues has been broadened.

Keywords

e-commerce, Georgia, developing country

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 27. 11. 2019

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Benda, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Systems Engineering and Informatics / Informatics