Project on Marketing Strategy of Nokia Company in India

Anusua SAHA

Diplomová práce

Abstract:

The company I have chosen to analyze in my thesis is the Finnish mobile phone giant Nokia with respect to its competitors. The thesis will deal with what is the present mobile market in India and the prospect of growth for the mobile handset companies and the Indian Telecommunication industry. Then it will be followed by analyzing Nokia?s market position in India and globally with respect to its competitors. It will deal with presenting the com-pany structure and overall view on the size and sales of the company. My thesis will go on a step by step process with the description from the macro level of the Indian Telecommunication industry then narrowing with the brief introduction of Nokia and its corporate objectives and the marketing processes followed by environmental (PEST analy-sis). To support my hypothesis I will do the competitive analysis on the basis of SWOT analysis and Porter?s five forces and PEST analysis and at last will formulate a innovative marketing strategy for Nokia in the Indian Market.

Abstract:

The company I have chosen to analyze in my thesis is the Finnish mobile phone giant Nokia with respect to its competitors. The thesis will deal with what is the present mobile market in India and the prospect of growth for the mobile handset companies and the Indian Telecommunication industry. Then it will be followed by analyzing Nokia?s market position in India and globally with respect to its competitors. It will deal with presenting the com-pany structure and overall view on the size and sales of the company. My thesis will go on a step by step process with the description from the macro level of the Indian Telecommunication industry then narrowing with the brief introduction of Nokia and its corporate objectives and the marketing processes followed by environmental (PEST analy-sis). To support my hypothesis I will do the competitive analysis on the basis of SWOT analysis and Porter?s five forces and PEST analysis and at last will formulate a innovative marketing strategy for Nokia in the Indian Market.

Keywords

Nokia, mobile handset market, customer base, marketing Strategy, SWOT Analysis, Indian Mobile market

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 2. 5. 2011

Identifikátor: 19546

Obhajoba závěrečné práce

• Obhajoba proběhla 24. 5. 2011
• Vedoucí: doc. Ing. Miloslava Chovancová, CSc.

Univerzita Tomáše Bati ve Zlíně

Fakulta managementu a ekonomiky

Magisterský studijní program / obor:
Ekonomika a management / Management a marketing