Bc. Jaromír Mendl
Master's thesis
Pricing Strategy
Pricing Strategy
Abstract:
Cílem mé diplomové práce je znázornit proces stanovení cen aut ve společnosti Škoda Auto a prohloubení znalostí v daném tématu, které později využiji v profesním životě. Zaměřím se převážně na analýzu konkurenčního prostředí a na jeho základě se budu snažit co nejlépe odhadnout cenu určitého modelu na konkrétních trzích. Pro své i firemní potřeby jsem zvolil vůz Škoda Superb. Jeho nová generace by …moreAbstract:
The aim of my thesis is to present the price formation process in Škoda Auto and widen my already existing knowledge about this topic, which I will also use later in my professional career. I will mainly focus on the analysis of the competing environment and based on it I will be able to estimate the price of given models on a given market, for which I chose the Škoda Superb model. Its new generation …moreKeywords
Cenová politika cenová strategie cenové premisy stanovení ceny cena marketingový mix index konkurence analýza trhu automobil pozice na trhu hodnota výbava simulace benchmarking Pricing policy pricing strategy price premises price formation price marketing mix indices competition market research car price position on the market value equipment simulation
Language used: English
Date on which the thesis was submitted / produced: 20. 4. 2012
Identifier:
https://is.vsfs.cz/th/odeyx/
Thesis defence
- Date of defence: 27. 6. 2012
- Supervisor: Mgr. Jiří Amler
- Reader: Ing. Šimon Mastný, MBA
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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