The impact of Customer Relationship Management on Marketing Performance – Bc. Aymen Alsanhani
Bc. Aymen Alsanhani
Master's thesis
The impact of Customer Relationship Management on Marketing Performance
The impact of Customer Relationship Management on Marketing Performance
Abstract:
Cílem studie je prozkoumat dopad řízení vztahů se zákazníky na marketingové výsledky komerčních bank v Jemenu. Studie hodnotí praktiky CRM v komerčních bankách Jemenu v jeho dimenzích zaměření na zákazníka, efektivita zákazníků, hodnota pro zákazníky a důvěra. Studie dále hodnotí marketingový výkon ze dvou hlavních dimenzí a to je finanční a nefinanční výkonnost. Finanční výkonnost pokrývá tržní podíl …moreAbstract:
The study aims to investigate the impact of customer relationship management on marketing performance on the Yemeni’s commercial banks. The study assesses the CRM practices on the Yemeni’s commercial banks of its dimensions Client focus, Customer efficiency, Customer value, and Trust. Furthermore, the study evaluates the marketing performance from two main dimensions Financial and non-financial performance …more
Language used: English
Date on which the thesis was submitted / produced: 9. 5. 2019
Identifier:
http://evskp.uhk.cz/eM5885
Thesis defence
- Date of defence: 30. 5. 2019
- Supervisor: doc. Ing. Hana Mohelská, Ph.D.
- Reader: Mgr. Tomáš Ledvinka, Ph.D.
Citation record
ISO 690-compliant citation record:
ALSANHANI, Aymen. \textit{The impact of Customer Relationship Management on Marketing Performance}. Online. Master's thesis. Hradec Králové: University of Hradec Králové, Faculty of Informatics and Management. 2019. Available from: https://theses.cz/id/lpnsag/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- Soubory jsou od 4. 6. 2019 dostupné: světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Hradec KrálovéUniversity of Hradec Králové
Faculty of Informatics and ManagementMaster programme / field:
Systémové inženýrství a informatika / Informační management
Theses on a related topic
-
Impact of consolidated financial reporting vs separate financial reporting on financial performance of the business. Evidence from the United Kingdom
Hava Quni -
Financial and Non-financial Factors Effecting the Financial Performance of the Company
Alina Balan -
Financial and non-financial factors effecting the financial performance of the company
Albina Toressayeva -
Financial and Non-financial Factors Effecting the Financial Performance of the Company
Nikolay Chesalin -
Financial Factors Affecting the Financial Performance of the Company
Maryna Zaruba -
Analysis of financial performance of the specific company.
Nedjla Serine Zeghmati -
Evaluation of the company's financial performance through financial analysis methods
Sabina Kaldybekova -
Real-Time Data Integration in CRM: An analysis of its impact on Global Business Performance and Competitive Environment in the Brewery Industry
Ebitimi Anthony Akene
Name
Posted by
Uploaded/Created
Rights