Customer attitude towards online marketing - case study of Amazon in three locations

Eng. PIYUSH PIDHADIYA

Master's thesis

Abstract:

Digital marketing promotes and sells goods and services using online marketing techniques such as social media marketing, search marketing, and email marketing. The customer's philosophy is to use multi-channel digital marketing platforms to generate such a measure. Rising and emerging brands engage customers, progress in the business, and communicate properly. With a history of identifying the edges of digital marketing, it works collaboratively to develop strategies. Consumer philosophy examines each customer base, or group of people, to determine which to purchase, use, sell, or dispose of to meet their needs. As a result, it determines the actions of potential customers and the motivations behind those actions. Amazon's most important pillar was influencing decision-making and action-oriented tasks, which led to the customer taking action and purchasing the product. Amazon mines data to find prospective customers who spend time, buy goods, and target relevant content in today's world. As a result, Amazon targets consumers based on demographic regions and target segments with specific types of content, products, or product recommendations that push them to decide and buy.

Keywords

Customer attitude, Customer Behaviour, Customer Loyalty, Digital Marketing, Customer Decision Making Process

Language used: English

Date on which the thesis was submitted / produced: 31. 3. 2022

Thesis defence

• Supervisor: Ing. Richard Selby, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics Policy and Administration / Business Administration