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Helena Ďurišová

Bachelor's thesis

Univerzitní sponzorství

University sponsorship
Abstract:
The bachelor's thesis deals with university sponsorship from the point of view of companies contributing to the Faculty of Economics and Administration. It aims to find out the motives of companies leading to the sponsorship of higher education. The theoretical part generally describes the basic concepts associated with the sponsorship of higher education. The practical part analyzes the individual …more
Abstract:
Bakalárska práca sa zaoberá univerzitným sponzoringom z pohľadu firiem prispievajúcich Ekonomicko-správnej fakulte. Jej cieľom je zistiť motívy firiem vedúce k sponzoringu vysokého školstva. V teoretickej časti sú všeobecne opísané základné pojmy spojené so sponzoringom vysokého školstva. Praktická časť analyzuje jednotlivé motívy, ktoré vedú vybrané spoločnosti k sponzorovaniu Ekonomicko-správnej …more
 

Keywords

sponzoring filantropia spolupráca partner sponzor darcovský príspevok sponsorship philanthropy cooperation sponsor donor contribution
 
Language used: Slovak
Date on which the thesis was submitted / produced: 10. 5. 2021
Identifier: https://is.muni.cz/th/r5tcs/

Thesis defence

  • Date of defence: 15. 6. 2022
  • Supervisor: Ing. Marie Hladká, Ph.D.
  • Reader: Ing. Dagmar Špalková, Ph.D.

Citation record

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  • světu
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Složka Reference to the local database directory of the institution

Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Public Economics and Administration / Public Economics and Administration

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