Business Model and Plan of a Selected Company

akad. Tuan Anh Nguyen

Bachelor's thesis

Abstract:

Main objective of this thesis is to draw a business plan more detailed is open a Board Game Coffee shop in Hanoi called GameHouse and the thesis is divided into two main parts. The theoretical part will provide general knowledge about the business model, more details is about the small business and the main factors to create the business plan. Finally on theoretical part, the author will take a look at the Vietnamese coffee market and the basic legal conditions to open a coffee shop in Vietnam. All knowledge will be gathered from literature and online articles research. In the practical part, the author will use the knowledge that the author stated on theoretical part to write a reality business plan. Through market research and financial resources will come up with development strategies suitable for a Board Game Coffee. The two main tools that will assist the research authors in this essay are SWOT analysis and PEST analysis. SWOT analysis to identification of strengths, weaknesses, threats and threats for the business and PEST analysis seeks to describe the degree to which the business environment is affected by key political, economic, social and technological factors.

Keywords

Business plan, Coffee Board Game, PEST, SWOT

Language used: English

Date on which the thesis was submitted / produced: 15. 3. 2021

Thesis defence

• Supervisor: Ing. Lenka Platilová Vorlíčková

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / field:
Economics and Management / Economics and Management