Starting e-business in food delivery

Aryun-Zaya Tsyrenzhapova

Bakalářská práce

Abstract:

This bachelor thesis focuses on the creation of a new e-business company that provides food delivery services. The main purpose of this work is to create a business plan of e-business company in the area of food delivery services, as well as to summarize and evaluate the indispensable requirements and elements that are needed for the successful run of business. This thesis consists of two parts: theoretical and practical. The theoretical part describes all the necessary and required definitions and topics that involved in the work. In this part of the work are covered topics as e-business; food industry in general, and in Russia; online food ordering process and one of the most important topics - the business plan that explains key attributes of the creation of new business. The practical part includes all components of the business plan with a detailed description of the business, marketing plan and financial plan. In this part are used the strategic analysis tools as SWOT, PEST and Marketing Mix analysis that give particularly important information for the further implementation and the realization of the company in the field of e-business in food delivery services.

Keywords

e-business, food industry, online ordering process, business plan, marketing plan, financial plan, SWOT, PEST, Marketing Mix

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 3. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration