Bc. Renata Náhlíková

Master's thesis

Discourse Analysis of Job Advertising in Czech and English Ad Papers

Discourse Analysis of Job Advertising in Czech and English Ad Papers
Abstract:
Diplomová práce se zabývá 200 pracovními inzeráty zveřejněnými v českých inzertních novinách Annonce a v anglických Jobs Week. Práce se zaměřuje na analýzu jazyka pracovních inzerátů se zaměřením na gramatickou a strukturální úroveň v obou novinách a jejich následné srovnání. Cílem bylo zjistit, zda gramatická úroveň pracovních inzerátů je v obou novinách odlišná a zda existuje jejich jednotná vnitřní …more
Abstract:
The thesis deals with 200 job advertisements published in the Czech recruitment paper Annonce and the English ad paper Jobs Week. This thesis focuses on various levels of discourse analysis of the language of the job advertisements. A special regard was taken to the grammatical level and the structural level based on the comparison of the ads. The aim was to find out if the grammatical level of job …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 12. 4. 2010

Thesis defence

  • Date of defence: 16. 6. 2010
  • Supervisor: doc. Mgr. Martin Adam, Ph.D.
  • Reader: Mgr. Martina Malášková, Ph.D.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Pedagogická fakulta

Masaryk University

Faculty of Education

Master programme / field:
Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in English Language