Facebook marketing

Ing. Christoph Schweinberger

Diplomová práce

Abstract:

This work aims to develop a Facebook marketing plan for the newly founded company. The thesis is split into a theoretical and a practical part. The work starts with the theoretical one by giving an introduction into the topic and by briefly explaining why Facebook marketing is important. The main theoretical part is about how Facebook marketing works and how it can be measured. For this, common literature as well as current internet sources are used. The practical part includes the technical knowledge that is necessary to do marketing on this platform, a detailed market analysis and the actual marketing plan for the stated company which is based on the findings of the theory.

Keywords

Facebook, Marketing, Social Media, Social Networks, Web 2.0

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 12. 2012

Obhajoba závěrečné práce

• Obhajoba proběhla 24. 1. 2013
• Vedoucí: doc. Ing. Alena Klapalová, Ph.D.
• Oponent: doc. Ing. Radoslav Škapa, Ph.D.

Masarykova univerzita

Ekonomicko-správní fakulta

Magisterský studijní program / obor:
Ekonomika a management / Podnikové hospodářství (angl.)