Ing. Christoph Schweinberger
Master's thesis
Facebook marketing
Facebook marketing
Abstract:
This work aims to develop a Facebook marketing plan for the newly founded company. The thesis is split into a theoretical and a practical part. The work starts with the theoretical one by giving an introduction into the topic and by briefly explaining why Facebook marketing is important. The main theoretical part is about how Facebook marketing works and how it can be measured. For this, common literature …more
Language used: English
Date on which the thesis was submitted / produced: 18. 12. 2012
Identifier:
https://is.muni.cz/th/j5voq/
Thesis defence
- Date of defence: 24. 1. 2013
- Supervisor: doc. Ing. Alena Klapalová, Ph.D.
- Reader: doc. Ing. Radoslav Škapa, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management (Eng.)
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