Inovační projekt pro rozvoj franchisingového systému – Bc. Monika Tošnerová, DiS.
Bc. Monika Tošnerová, DiS.
Master's thesis
Inovační projekt pro rozvoj franchisingového systému
An innovative project for the development of franchising system
Abstract:
V diplomové práci jsou využity získané teoretické poznatky z oblasti podnikání a inovace v oblasti služeb, včetně teoretických východisek implementace franchisingu. Sledovaným subjektem diplomové práce je franchisingový systém EXPRESKA s předmětem činnosti zaměřeným na fitness služby určený pro ženy a prodej franchisingové licence. V práci je zkoumáno vnější prostředí sledovaného systému pomocí STEP …moreAbstract:
This diploma thesis presents theoretical knowledge of entrepreneurship and innovation in services, including the theoretical basis of implementation of franchising. The studied subject of the thesis is the franchising system EXPRESKA which focuses on fitness services for women and selling of franchising licence. The thesis examines the external environment of the studied system using the STEP analysis …more
Language used: Czech
Date on which the thesis was submitted / produced: 26. 11. 2016
Thesis defence
- Supervisor: Ing. Lucie Vokáčová
Citation record
ISO 690-compliant citation record:
TOŠNEROVÁ, Monika. \textit{Inovační projekt pro rozvoj franchisingového systému}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2016. Available from: https://theses.cz/id/lvo2f6/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Public Administration and Regional Development
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