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Bc. Lenka Kavuľová

Master's thesis

Kultúra ako značka. Potenciál využitia franchisového modelu v kultúrnych inštitúciách

Culture as a brand. The potential of using a franchise model in cultural institutions
Abstract:
The diploma thesis aims to find out the potential of franchising in the field of culture in the Czech and Slovak environment. We analyze the business model of franchising, its connection with the business model of cultural institutions (often non-profit organizations) in general, but also on specific examples from abroad. Based on the analysis, we select suitable candidates - domestic cultural institutions …more
Abstract:
Diplomová práca si dáva za úlohu zistiť potenciál využitia franchisingu v oblasti kultúry v českom a slovenskom prostredí. Analyzujeme biznisový model franchisingu, jeho spojitosť s biznis modelom kultúrnych inštitúcií (často neziskových organizácií) a to vo všeobecnej rovine, ale aj na konkrétnych príkladoch zo zahraničia. Na základe analýzy vyberáme vhodných kandidátov – tuzemské kultúrne inštitúcie …more
 

Keywords

kultúra kultúrna inštitúcia neziskový sektor franchise značka (brand) Culture cultural institution non-profit sector brand
 
Language used: Slovak
Date on which the thesis was submitted / produced: 5. 12. 2019
Identifier: https://is.muni.cz/th/yqk4m/

Thesis defence

  • Date of defence: 4. 2. 2020
  • Supervisor: Ing. Filip Hrůza, Ph.D.
  • Reader: doc. Ing. František Svoboda, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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Masaryk University

Faculty of Arts

Master programme / field:
General Theory and History of Arts and Culture / Culture Management

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