Marketingová studie spokojenosti uživatelů dřevostaveb na území Kraje Vysočina

Hana Lorencová

Bachelor's thesis

This study deals with research of user satisfaction wooden buildings in Vysočina Region.

Abstract:

Tato studie se zabývá marketingovým průzkumem spokojenosti uživatelů dřevostaveb v Kraji Vysočina. Respondenti byli osloveni v létě 2023, aby se podělili o své znalosti a zkušenosti s dřevostavbami, ve kterých bydlí. Průzkum byl proveden mezi uživateli, kteří zkolaudovali svou stavbu v letech 2015 až 2022. Cílem této práce je shrnout nově získané informace z marketingového průzkumu a porovnat je s předchozím průzkumem, který proběhl v roce 2013.

Abstract:

This study focuses on conducting a marketing survey to assess the satisfaction of users residing in wooden buildings in the Vysočina Region. The survey was conducted during the summer of 2023, where respondents were asked to share their knowledge and experiences of living in wooden buildings. The survey was conducted among users who had approved their building between 2015 and 2022. The objective of this study is to summarise the newly obtained information from the marketing survey and compare it with the previous survey conducted in 2013.

Keywords

Dřevostavba, dotazník, Kraj Vysočina, marketingová studie, spokojenost uživatelů, kraj, marketing

Keywords

marketing study, user satisfaction, region, marketing, Timber construction, questionnaire, Vysočina Region

Language used: Czech

Date on which the thesis was submitted / produced: 10. 5. 2024

Thesis defence

• Date of defence: 10. 6. 2024
• Supervisor: Ing. Josef Lenoch, Ph.D.
• Reader: Jan Sebera, externi

Mendel University in Brno

Faculty of Forestry and Wood Technology

Bachelor programme:
Timber Structures and Wood Building Construction