Bc. Ekaterina Kulikova
Bachelor's thesis
Social networks in hospitality
Social networks in hospitality
Abstract:
Účelem této práce je ukázat, jak jsou důležité sociální sítě v pohostinství. Zkoumanými společnostmi byly hotely. Cílem zkoumání bylo poskytnout hotelům informace o možnostech, které se jim při užívání sociálních sítí nabízejí a jak na nich zlepšit svou přítomnost. Jsou poučeni o známých sociálních sítícíh, jako je Facebook, Instagram, Twitter a Pinterest, ale jsou jim též dány rady a doporučení ohledně …moreAbstract:
The purpose of this thesis was to show how important social networks are in hospitality industry. The target companies were hotels. The goal of the research was to provide them information about possibilities they have while using social networks and how to develop their presence on them. This is done by enlightening them about well-known social networks, such as Facebook, Instagram, Twitter and Pinterest …more
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2016
Identifier:
http://is.vsh.cz/th/14387/vsh_b/
Thesis defence
- Date of defence: 3. 6. 2016
- Supervisor: Ing. Martina Sochůrková
- Reader: PhDr. Marek Merhaut, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in English)
Theses on a related topic
-
Use of agile marketing and social media to enhance website traffic volume and social networks account frequency exposure for SME's
Maria Ravoeva -
Lollard social networks: An analysis of heresy trial records from Kent (1511-1512)
Jan Král -
The Comparison of development in usage of Anglicisms in Slovak and Chinese Internet communication on social networks
Ivana Polaková -
Social networks and its marketing potential for enterprises
Karyna Kasperovych -
Possibilities of using of Facebook, Twitter and Google+ for ads in hospitality
Alena Grushetskaya -
Vliv wellness služeb na spokojenost zákazníků v EuroAgentur Hotels & Travel a.s.
Petr Šamánek -
Taxes on hotels and accommodation facilities in the European Union-selected region
Alena Zhmoydyak -
Význam řízení změn v lázeňství v postcovidovém období ve spolupráci s Ensana Hotels v Mariánských Lázních
Anna-Maria Khoury