Bc. Pradeep Gangappa Kotihal
Bachelor's thesis
How to market a food truck
How to market a food truck
Abstract:
KOTIHAL, Pradeep Gangappa. How to Market a Food Truck. [Bachelor thesis] University College Prague – College of International Relations and Institute of Hospitality Management and Economics, Ltd. Prague: 2023. 70 pages. This study examines consumer preferences and perceptions of current marketing practices with a special focus on the four key components of the marketing mix: product, price, promotion …more
Language used: English
Date on which the thesis was submitted / produced: 15. 6. 2023
Identifier:
https://is.ucp.cz/th/qf2he/
Thesis defence
- Date of defence: 11. 9. 2023
- Supervisor: Ing. Štěpán Chalupa, Ph.D.
- Reader: Ing. Darina Svobodová
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Bachelor programme / field:
Hospitality Management / Hospitality Management
Theses on a related topic
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