Moderní trendy v marketingu knih a knihoven – Bc. Veronika Kociánová
Bc. Veronika Kociánová
Master's thesis
Moderní trendy v marketingu knih a knihoven
Modern trends in marketing of books and libraries
Abstract:
Tato diplomová práce se věnuje moderním trendům v propagaci knih a knihoven se zaměřením na prostředí sociálních médií, zejména pak fenoménu influencerů, kte-ří v tomto prostředí figurují. V teoretické části jsou vysvětleny základy internetového marketingu a marketingových praktik na sociálních sítích i ve vztahu ke knihám a knihovnám, zároveň jsou uvedeny a definovány klíčové pojmy v této oblasti …moreAbstract:
Thesis deals with modern trends in the promotion of books and libraries with a focus on the social media environment, especially the phenomenon of influencers who operate in the environment. The theoretical part explains the basics of Internet marketing and marketing practices on social media and in relation to books and libraries, it lists and defines key concepts in the area. The practical part is …more
Language used: Czech
Date on which the thesis was submitted / produced: 18. 12. 2020
Identifier:
https://is.slu.cz/th/adsue/
Thesis defence
- Date of defence: 8. 2. 2021
- Supervisor: Mgr. Anna Novotná, Ph.D.
- Reader: PhDr. Bc. Jindra Planková, Ph.D.
Citation record
ISO 690-compliant citation record:
KOCIÁNOVÁ, Veronika. \textit{Moderní trendy v marketingu knih a knihoven}. Online. Master's thesis. Opava: Silesian University in Opava, Faculty of Philosophy and Science in Opava. 2020. Available from: https://theses.cz/id/lxv9gg/.
Full text of thesis
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Filozoficko-přírodovědecká fakulta v OpavěSilesian University in Opava
Faculty of Philosophy and Science in OpavaMaster programme / field:
Information Studies and Library Science / Information and Library Studies
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