UX design of an online store

Bc. Natalia Mosunova

Diplomová práce

Abstract:

This diploma thesis aims to design and evaluate a high-fidelity prototype for an online store using selected User Experience methods. The thesis includes a comprehensive analysis of the existing literature on the main techniques, rules, and tools for User Experience, User Experience design, usability testing, and design principles in the literature review. The practical part involves the application of the knowledge gained from reviewing relevant information sources from the literature review. During the practical work, user research is carried out, low-fidelity and high-fidelity prototypes are designed, usability testing is conducted, and the obtained results are evaluated. The findings from testing and evaluation contribute to a deeper understanding of User Experience design for online stores and provide practical recommendations for enhancing the UX and usability of the designed prototype. By performing a detailed analysis of the literature and practical evaluation of a high-fidelity prototype, the thesis provides evidence to support the importance of UX design in the e-commerce industry.

Keywords

User Experience, UX design, High-fidelity prototype

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 3. 4. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 25. 5. 2023
• Vedoucí: Ing. Jan Masner, Ph.D.
• Oponent: Ladislav Benda, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Systems Engineering and Informatics / Informatics