B.Sc. Mohamed Elsheikh, MBA
Master's thesis
Impact of a product recall
Abstract:
Since September 2016 at least two rather noticeable recalls have taken place where industry giants have been involved. This forces brands to usually declare a product recall promptly and especially hazardous ones from the market. Failure to oblige, results in an aftermath that has an impact on the customer and brand image. In August 2016 reports began to indicate that an exclusive smart phone produced …more
Language used: English
Date on which the thesis was submitted / produced: 30. 11. 2019
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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