International Distribution as Communication Tool. What Builds Experience and Value Creation in Luxury Retail Setting? – Marija Tisovski
Marija Tisovski
Doctoral thesis
International Distribution as Communication Tool. What Builds Experience and Value Creation in Luxury Retail Setting?
International Distribution as Communication Tool: What builds Experience and Value Creation in the Luxury Retail Setting?
Abstract:
The thesis argues that the distribution formats can be significant strategic communication and differentiation tools for luxury brand and that the intangible determinants within the space can provide balancing link between company trying to manage its brand expression and consumers search for the meaningful experiences. The dissertation uses a luxury retail setting, as the highest in distribution hierarchy …moreAbstract:
The thesis argues that the distribution formats can be significant strategic communication and differentiation tools for luxury brand and that the intangible determinants within the space can provide balancing link between company trying to manage its brand expression and consumers search for the meaningful experiences. The dissertation uses a luxury retail setting, as the highest in distribution hierarchy …more
Language used: English
Date on which the thesis was submitted / produced: 22. 9. 2009
Identifier:
http://www.vse.cz/vskp/eid/32440
Thesis defence
- Date of defence: 20. 6. 2012
- Supervisor: Hana Machková
- Reader: Miroslava Zamykalová, Marie Přibová
Citation record
ISO 690-compliant citation record:
TISOVSKI, Marija. \textit{International Distribution as Communication Tool. What Builds Experience and Value Creation in Luxury Retail Setting?}. Online. Doctoral theses, Dissertations. Praha: University of Economics, Prague. 2009. Available from: https://theses.cz/id/m1cy61/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/32440
Vysoká škola ekonomická v Praze
Doctoral programme / field:
Mezinárodní ekonomické vztahy / Mezinárodní obchod
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