Marija Tisovski

Doctoral thesis

International Distribution as Communication Tool. What Builds Experience and Value Creation in Luxury Retail Setting?

International Distribution as Communication Tool: What builds Experience and Value Creation in the Luxury Retail Setting?
Abstract:
The thesis argues that the distribution formats can be significant strategic communication and differentiation tools for luxury brand and that the intangible determinants within the space can provide balancing link between company trying to manage its brand expression and consumers search for the meaningful experiences. The dissertation uses a luxury retail setting, as the highest in distribution hierarchy …more
Abstract:
The thesis argues that the distribution formats can be significant strategic communication and differentiation tools for luxury brand and that the intangible determinants within the space can provide balancing link between company trying to manage its brand expression and consumers search for the meaningful experiences. The dissertation uses a luxury retail setting, as the highest in distribution hierarchy …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 22. 9. 2009

Thesis defence

  • Date of defence: 20. 6. 2012
  • Supervisor: Hana Machková
  • Reader: Miroslava Zamykalová, Marie Přibová

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/32440

Vysoká škola ekonomická v Praze

Doctoral programme / field:
Mezinárodní ekonomické vztahy / Mezinárodní obchod

Theses on a related topic

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