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Zita Szabó

Master's thesis

Application of Management Approaches in Tourism

Application of Management Approaches in Tourism
Abstract:
This Diploma Thesis captures the essence of management approaches in the tourism industry. It examines the nature of tourism, the tasks and challanges tourism managers have to face and their possible solutions. The focus of the paper is on the growing number of Chinese tourists arriving to the Czech Republic. The reasons behind this trend are examined and the opportunities to attract more Chinese tourists …more
Abstract:
This Diploma Thesis captures the essence of management approaches in the tourism industry. It examines the nature of tourism, the tasks and challanges tourism managers have to face and their possible solutions. The focus of the paper is on the growing number of Chinese tourists arriving to the Czech Republic. The reasons behind this trend are examined and the opportunities to attract more Chinese tourists …more
 

Keywords

Tourism Management China Czech Republic
 
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2018
Identifier: https://is.vsfs.cz/th/ttrao/

Thesis defence

  • Date of defence: 21. 6. 2018
  • Supervisor: prof. PhDr. Karel Lacina, DrSc.
  • Reader: Mgr. Ing. Miroslav Jurásek, Ph.D.

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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