Application of Management Approaches in Tourism – Zita Szabó
Zita Szabó
Master's thesis
Application of Management Approaches in Tourism
Application of Management Approaches in Tourism
Anotácia:
This Diploma Thesis captures the essence of management approaches in the tourism industry. It examines the nature of tourism, the tasks and challanges tourism managers have to face and their possible solutions. The focus of the paper is on the growing number of Chinese tourists arriving to the Czech Republic. The reasons behind this trend are examined and the opportunities to attract more Chinese tourists …viacAbstract:
This Diploma Thesis captures the essence of management approaches in the tourism industry. It examines the nature of tourism, the tasks and challanges tourism managers have to face and their possible solutions. The focus of the paper is on the growing number of Chinese tourists arriving to the Czech Republic. The reasons behind this trend are examined and the opportunities to attract more Chinese tourists …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 30. 4. 2018
Identifikátor:
https://is.vsfs.cz/th/ttrao/
Obhajoba závěrečné práce
- Obhajoba proběhla 21. 6. 2018
- Vedúci: prof. PhDr. Karel Lacina, DrSc.
- Oponent: Mgr. Ing. Miroslav Jurásek, Ph.D.
Plný text práce
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Zveřejněno v Theses:- všem autentizovaným
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
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