Algorithms of the popular Social Media platforms: opportunities in the cosmetic industry – Irena Hakobyan
Irena Hakobyan
Master's thesis
Algorithms of the popular Social Media platforms: opportunities in the cosmetic industry
ALGORITHMS OF THE POPULAR SOCIAL MEDIA PLATFORMS: OPPORTUNITIES IN THE COSMETIC INDUSTRY
Abstract:
This master thesis aims to analyse the algorithms of the social media platforms and to study how those can be used to promote cosmetic products in Europe. To achieve the thesis goal, a detailed literature and article review was conducted. The essential finding from this review was]the two most famous social media platforms listed per each country. In addition to this, two prominent cosmetic brands …moreAbstract:
This master thesis aims to analyse the algorithms of the social media platforms and to study how those can be used to promote cosmetic products in Europe. To achieve the thesis goal, a detailed literature and article review was conducted. The essential finding from this review was the two most famous social media platforms listed per each country. In addition to this, two prominent cosmetic brands …more
Language used: English
Date on which the thesis was submitted / produced: 29. 6. 2023
Identifier:
https://vskp.vse.cz/eid/90943
Thesis defence
- Date of defence: 29. 8. 2023
- Supervisor: Jan Černý
- Reader: Zdeněk Molnár
Citation record
ISO 690-compliant citation record:
HAKOBYAN, Irena. \textit{Algorithms of the popular Social Media platforms: opportunities in the cosmetic industry}. Online. Master's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/m8h0u1/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/90943
Vysoká škola ekonomická v Praze
Master programme:
Information Systems Management
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