Psychologie komunikace z pohledu instore marketingu – Bc. Róbert Motúz
Bc. Róbert Motúz
Bachelor's thesis
Psychologie komunikace z pohledu instore marketingu
Psychology of Communication in Instore Marketing
Abstract:
The main purpose of this study was to investigate the level of quality of communication between the seller and buyer. The results of the research, which was conducted by a mystery shopping method and a survey, were evaluated and used to create a sample of innovation proposal which function is to improve in-store communication. This innovation is about creating an informant in a retail store who would …moreAbstract:
Hlavným cieľom bakalárskej práce bolo získanie informácií o úrovni kvality komunikácie predávajúceho so zákazníkom. Výsledky výskumu, ktorý bol uskutočnený pomocou metódy mystery shopping a dotazníku boli vyhodnotené a použité na vytvorenie návrhu inovácie, ktorej úlohou je zlepšenie komunikácie maloobchodnej predajne so zákazníkom. Táto inovácia spočíva vo vytvorení pracovnej pozície informátora v …more
Language used: Slovak
Date on which the thesis was submitted / produced: 14. 4. 2016
Identifier:
https://is.vsfs.cz/th/e1bm7/
Thesis defence
- Date of defence: 9. 6. 2016
- Supervisor: Ing. Pavel Rosenlacher
- Reader: Mgr. Michal Tomčík, PhD.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication