Bc. Róbert Motúz

Bachelor's thesis

Psychologie komunikace z pohledu instore marketingu

Psychology of Communication in Instore Marketing
Abstract:
The main purpose of this study was to investigate the level of quality of communication between the seller and buyer. The results of the research, which was conducted by a mystery shopping method and a survey, were evaluated and used to create a sample of innovation proposal which function is to improve in-store communication. This innovation is about creating an informant in a retail store who would …more
Abstract:
Hlavným cieľom bakalárskej práce bolo získanie informácií o úrovni kvality komunikácie predávajúceho so zákazníkom. Výsledky výskumu, ktorý bol uskutočnený pomocou metódy mystery shopping a dotazníku boli vyhodnotené a použité na vytvorenie návrhu inovácie, ktorej úlohou je zlepšenie komunikácie maloobchodnej predajne so zákazníkom. Táto inovácia spočíva vo vytvorení pracovnej pozície informátora v …more
 

Keywords

Informátor komunikácia marketing mystery shopping psychológia zákony presviedčania Communication informant laws of persuasion psychology
 
Language used: Slovak
Date on which the thesis was submitted / produced: 14. 4. 2016
Identifier: https://is.vsfs.cz/th/e1bm7/

Thesis defence

  • Date of defence: 9. 6. 2016
  • Supervisor: Ing. Pavel Rosenlacher
  • Reader: Mgr. Michal Tomčík, PhD.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní
Složka Reference to the local database directory of the institution

University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

Theses on a related topic

List of theses with an identical keyword.
  • No theses on a related topic available.