Understanding the contribution of sustainability practices of fast fashion brands to the decision-making journey of GenZ in Bavaria Germany – Julia Roedel
Julia Roedel
Master's thesis
Understanding the contribution of sustainability practices of fast fashion brands to the decision-making journey of GenZ in Bavaria Germany
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Abstract:
This Master's thesis investigates the purchasing behavior of Generation Z in Bavaria in Germany, focusing on sustainability within the fashion industry. The research aims to understand the level of sustainability awareness among this demographic, the factors that influence their purchasing intentions and decisions, and their brand loyalty. To achieve this goal, both quantitative and qualitative research …moreKeywords
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Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2024
Identifier:
https://vskp.vse.cz/eid/93660
Thesis defence
- Date of defence: 17. 6. 2024
- Supervisor: Martin Machek
- Reader: Václav Stříteský
Citation record
ISO 690-compliant citation record:
ROEDEL, Julia. \textit{Understanding the contribution of sustainability practices of fast fashion brands to the decision-making journey of GenZ in Bavaria Germany}. Online. Master's thesis. Praha: University of Economics, Prague. 2024. Available from: https://theses.cz/id/mc2qd5/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/93660
Vysoká škola ekonomická v Praze
Master programme:
International Management
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