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Ing. Martin Hudák

Bachelor's thesis

Účinnosti marketingové kampaně letních olympijských her v Londýně

Effectiveness of marketing campaign from Summer Olympic Games in London
Abstract:
The subject of my thesis is to compare the effectiveness of advertising campaigns of the summer Olympics in London. The thesis is divided into theoretical and practical parts. The theoretical part is familiar with the general characteristics of the Olympics their history and symbols. As well as the theory of sponsorship and sponsorship of the Olympics in London, Beijing and Athens. The practical part …more
Abstract:
Predmetom mojej bakalárskej práce je porovnanie účinnosti reklamných kampaní z letných olympijských hier v Londýne. Práca je rozdelená na teoretickú a praktickú časť. V teoretickej časti sa oboznámujem so všeobecnou charakteristikou olympijských hier, ich históriou a symbolmi. Rovnako ako aj s teóriou sponzoringu a sponzoringom na olympijských hrách v Londýne, Pekingu a Aténach. Praktická časť je zameraná …more
 

Keywords

olympiáda komparácia reklama účinnosť marketing letné zisk olympics comparison commercial effectiveness summer income
 
Language used: Slovak
Date on which the thesis was submitted / produced: 18. 4. 2014
Identifier: https://is.vsfs.cz/th/cddx5/

Thesis defence

  • Date of defence: 24. 6. 2014
  • Supervisor: PhDr. Kamil Kotlík, Ph.D.
  • Reader: RNDr. Aleš Krejčí, CSc.

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

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