General Data Protection Regulation in the European Union and its application and impact on business

Oleh Popov

Diplomová práce

Abstract:

This thesis was written in order to assess the impact of the introduction of the GDPR on business activities. It includes work with legislation and literature, as well as practical research on the example of the hotel.Within the theoretical part, the background to the introduction of the GDPR in the European Union, as well as the main innovations of this law in the context of the rights and obligations of the parties were studied. In addition, the main controversial issues of the GDPR in relation to modern technologies, business and ordinary citizens were outlined, and potential consequences were identified.The practical part deals with the GDPR implementation in the hotel, it’s risk assessment and costing. The impact of the GDPR on income, expenses, number of guests and the level of hotel service was analyzed. The results obtained were compared with the GDPR implementation project’s outcome from other hotels.The conclusion summarizes results of theoretical and practical parts, emphasizing and generalizing the main findings of the research.

Keywords

GDPR, GAP Analysis, Data Protection Officer, DPIA, hospitality, compliance, consent, Records of Processing Activities, Data Protection, privacy

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 10. 3. 2019

Obhajoba závěrečné práce

• Vedoucí: Ing. Miloš Ulman, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / European Agrarian Diplomacy