Ing. Jannatul Ferdous
Master's thesis
Role of Social Media in Brand Building
Role of Social Media in Brand Building
Abstract:
In today's digital landscape, social media has become indispensable for businesses of all sizes, serving as a pivotal tool for marketing and brand building. This study delves into the multi-faceted role of social media in facilitating brand perception, consumer engagement, brand loyalty, and mitigating brand hate. Through quantitative research involving 197 participants, questionnaire data collection …moreAbstract:
In today's digital landscape, social media has become indispensable for businesses of all sizes, serving as a pivotal tool for marketing and brand building. This study delves into the multi-faceted role of social media in facilitating brand perception, consumer engagement, brand loyalty, and mitigating brand hate. Through quantitative research involving 197 participants, questionnaire data collection …more
Language used: English
Date on which the thesis was submitted / produced: 10. 5. 2024
Identifier:
https://is.muni.cz/th/l6sj8/
Thesis defence
- Date of defence: 19. 6. 2024
- Supervisor: Ing. Dušan Mladenović, Ph.D.
- Reader: doc. Ing. Pavla Marciánová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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