Economics: Modern Consumer Psychology and Its Impact on Global Economics – Sofiia Krasnobay
Sofiia Krasnobay
Bachelor's thesis
Economics: Modern Consumer Psychology and Its Impact on Global Economics
Abstract:
This paper addresses the problem of the psychology of consumption of modern consumer, factors influencing decision-making, and mediating effects of changes in behavioral patterns on the organization and ways of doing business of firms, on their marketing strategy, and the overall economic space. The task of the study is to identify the consumption peculiarities of the representatives of postmodern …more
Language used: English
Date on which the thesis was submitted / produced: 2. 12. 2023
Thesis defence
- Date of defence: 7. 2. 2024
- Supervisor: Jared Daniel Jacques
- Reader: Michaela Peroutková, Ph.D.
Citation record
ISO 690-compliant citation record:
KRASNOBAY, Sofiia. \textit{Economics: Modern Consumer Psychology and Its Impact on Global Economics}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/mkro8q/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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Mach, J.
2/12/2023