Neuromarketing in Bosnia and Herzegovina – Ing. Vildana Karalić
Ing. Vildana Karalić
Master's thesis
Neuromarketing in Bosnia and Herzegovina
Neuromarketing in Bosnia and Herzegovina
Abstract:
The aim of this thesis is to examine potentials and pitfalls of neuromarketing research techniques, especially in comparison to traditional marketing research techniques with focus on market of Bosnia and Herzegovina. Moreover thesis provides insight into perception of neuromarketing in this market and it investigates the linkage between used marketing research techniques and company success, suggesting …more
Language used: English
Date on which the thesis was submitted / produced: 9. 5. 2016
Identifier:
https://is.muni.cz/th/d8vqf/
Thesis defence
- Date of defence: 13. 6. 2016
- Supervisor: doc. Ing. Alena Klapalová, Ph.D.
- Reader: Ing. Anida Krajina
Citation record
ISO 690-compliant citation record:
KARALI$\backslash$'C, Vildana. \textit{Neuromarketing in Bosnia and Herzegovina} Online. Master's thesis. Brno: Masaryk University, Faculty of Economics and Administration. 2016. Available from: https://theses.cz/id/mmhw3z/. [cit. 2024-04-19].
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management (Eng.)
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