Vliv TripAdvisoru na využití kapacit Wellness and SPA boutique Hotel pod Lipkami Praha – Karina Alimbekova
Karina Alimbekova
Bachelor's thesis
Vliv TripAdvisoru na využití kapacit Wellness and SPA boutique Hotel pod Lipkami Praha
The Influence of TripAdvisor on Capacity Utilization Wellness and SPA boutique Hotel pod Lipkami Prague
Abstract:
ALIMBEKOVA, Karina. Vliv TripAdvisoru na využití kapacit Wellness and SPA boutique Hotel pod Lipkami Praha. [Bakalářská práce]. Vysoká škola hotelová. Praha: 2015. 59 stran. Bakalářská práce se věnuje speciální sociální síti TripAdvisor. V teoretické části jsou definovány faktory určující poptávku a spokojenost zákazníků. Praktická část je věnována portálu TripAdvisor a zkoumání hotelu. Cílem bakalářské …moreAbstract:
Bachelor thesis is dedicated to a special social net TripAdvisor. The theoretical part defines the factors determining demand and customer satisfaction. The practical part is devoted to social net TripAdvisor and researched hotel. The aim of the thesis is to evaluate the impact of TripAdvisor and its reviews on the capacity utilization and occupancy chosen accommodation. The selected accommodation …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2016
Identifier:
http://is.vsh.cz/th/14051/vsh_b/
Thesis defence
- Date of defence: 6. 6. 2016
- Supervisor: Ing. Petr Studnička, PhD.
- Reader: Ing. Martina Sochůrková
Citation record
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management
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