INFLUENCE OF CULTURAL FACTORS ON MARKETING STRATEGY IN E-SHOPPING. CASE STUDY OF ASOS IN RUSSIA – Evgeniya Volodina
Evgeniya Volodina
Master's thesis
INFLUENCE OF CULTURAL FACTORS ON MARKETING STRATEGY IN E-SHOPPING. CASE STUDY OF ASOS IN RUSSIA
Abstract:
The principle purpose of this diploma thesis is to help to improve the knowledge about Russian market through the theory as well as to understand the expectations and needs a Russian customer has on online clothing shops. The first part of this diploma thesis introduces the topic in general concept and chapter after chapter precise the topic by reviewing the literature. The second part of this diploma …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2018
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
VOLODINA, Evgeniya. \textit{INFLUENCE OF CULTURAL FACTORS ON MARKETING STRATEGY IN E-SHOPPING. CASE STUDY OF ASOS IN RUSSIA}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2018. Available from: https://theses.cz/id/moktud/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / European Agrarian Diplomacy
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