INFLUENCE OF CULTURAL FACTORS ON MARKETING STRATEGY IN E-SHOPPING. CASE STUDY OF ASOS IN RUSSIA – Evgeniya Volodina
Evgeniya Volodina
Master's thesis
INFLUENCE OF CULTURAL FACTORS ON MARKETING STRATEGY IN E-SHOPPING. CASE STUDY OF ASOS IN RUSSIA
Abstract:
The principle purpose of this diploma thesis is to help to improve the knowledge about Russian market through the theory as well as to understand the expectations and needs a Russian customer has on online clothing shops. The first part of this diploma thesis introduces the topic in general concept and chapter after chapter precise the topic by reviewing the literature. The second part of this diploma …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 31. 3. 2018
Obhajoba závěrečné práce
- Vedúci: Ing. Richard Selby, Ph.D.
Citační záznam
Citace dle ISO 690:
VOLODINA, Evgeniya. \textit{INFLUENCE OF CULTURAL FACTORS ON MARKETING STRATEGY IN E-SHOPPING. CASE STUDY OF ASOS IN RUSSIA}. Online. Diplomová práca. Praha: Česká zemědělská univerzita v Praze, Faculty of Economics and Management. 2018. Dostupné z: https://theses.cz/id/moktud/.
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Instituce archivující a zpřístupňující práci: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / odbor:
Economics and Management / European Agrarian Diplomacy
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