Google Play: Millennials’ online experience & Behavioral concepts – Jiří Heřman
Jiří Heřman
Master's thesis
Google Play: Millennials’ online experience & Behavioral concepts
Google Play: Millennials’ Online Experience & Behavioral Concepts
Abstract:
This thesis aims to obtain a better understanding of Millennials’ experience on Google Play platform with the help of behavioral concepts. It collects current knowledge in the field of online experience and online marketing concepts, which are then combined with a classical marketing mix (4Ps) and behavioral theories, to form a theoretical system which underpins the practical research.The topic is …moreAbstract:
This thesis aims to obtain a better understanding of Millennials’ experience on Google Play platform with the help of behavioral concepts. It collects current knowledge in the field of online experience and online marketing concepts, which are then combined with a classical marketing mix (4Ps) and behavioral theories, to form a theoretical system which underpins the practical research.The topic is …more
Language used: English
Date on which the thesis was submitted / produced: 2. 3. 2017
Identifier:
http://www.vse.cz/vskp/eid/71713
Thesis defence
- Date of defence: 25. 1. 2018
- Supervisor: Markéta Lhotáková
- Reader: Pavla Grygarová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/71713
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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