Proposal of E-mail Marketing Communication for fans of VBA – Thanh Quy Truong Nguyen
Thanh Quy Truong Nguyen
Master's thesis
Proposal of E-mail Marketing Communication for fans of VBA
Proposal of E-mail Marketing Communication for fans of VBA
Abstract:
In the new age of modern market, email marketing is being considered as a cost-effective marketing tool for any businesses to market their products or services. The VBA is a new professional basketball tournament and plays a new trend of sports in Vietnam. The purpose of this thesis is to suggest the new market expansion strategy and overall marketing strategy for the VBA by designing an email marketing …moreAbstract:
Ve věku moderního trhu je e-mailový marketing považován za nákladově efektivní marketingový nástroj pro firmy, které uvádějí na trh své výrobky nebo služby. VBA je nová basketbalová liga, která představuje ve Vietnamu nové trendy ve sportu. Cílem diplomové práce je navrhnout novou strategii expanze trhu a podpořit celkovou marketingovou strategii pro VBA tím, že navrhuje projekt e-mailového marketingu …more
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2017
Thesis defence
Citation record
ISO 690-compliant citation record:
TRUONG NGUYEN, Thanh Quy. \textit{Proposal of E-mail Marketing Communication for fans of VBA}. Online. Master's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics. 2017. Available from: https://theses.cz/id/mqoaxi/.
The right form of listing the thesis as a source quoted
Truong Nguyen, Thanh Quy. Proposal of E-mail Marketing Communication for fans of VBA . Zlín, 2017. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomikyPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Management and EconomicsMaster programme / field:
Economics and Management / Management and Marketing
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