Ľuboš Hodossy
Bachelor's thesis
Marketingový mix v komerčnej poisťovni
Marketing Mix in Insurance Company
Abstract:
Bachelory thesis deals with marketing mix in specific commercial insurance company. The work is divided into three chapters. In the first theoretical chapter are defines terms as commercial insurance company and the object of its activity, insurance, marketing in commercial insurance company, marketing mix and communication mix. Second chapter dedicates analyzing individual tools of marketing mix in …moreAbstract:
Bakalárska práca sa zaoberá marketingovým mixom v konkrétnej komerčnej poisťovni. Práca je rozdelená do troch kapitol. V prvej teoretickej kapitole sú definované pojmy komerčná poisťovňa a predmet jej činnosti, poistenie, marketing v komerčnej poisťovni, marketingový a komunikačný mix. Druhá kapitola sa venuje analýze jednotlivých nástrojov marketingového mixu vo vybranej komerčnej poisťovni. Záverečná …more
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 5. 2014
Identifier:
https://is.ambis.cz/th/qey9v/
Thesis defence
- Date of defence: 5. 6. 2014
- Supervisor: Ing. Adriana Zliechovcová, MBA
- Reader: Ing. Gabriela Tokárska, CSc.
Citation record
ISO 690-compliant citation record:
HODOSSY, Ľuboš. \textit{Marketingový mix v~komerčnej poisťovni}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., Banking Institute/College of Banking SK. 2014. Available from: https://theses.cz/id/mqpfpn/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SKBanking Institute/College of Banking
Banking Institute/College of Banking SKBachelor programme / field:
Banking / Banking Management
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