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Ľuboš Hodossy

Bachelor's thesis

Marketingový mix v komerčnej poisťovni

Marketing Mix in Insurance Company
Abstract:
Bachelory thesis deals with marketing mix in specific commercial insurance company. The work is divided into three chapters. In the first theoretical chapter are defines terms as commercial insurance company and the object of its activity, insurance, marketing in commercial insurance company, marketing mix and communication mix. Second chapter dedicates analyzing individual tools of marketing mix in …more
Abstract:
Bakalárska práca sa zaoberá marketingovým mixom v konkrétnej komerčnej poisťovni. Práca je rozdelená do troch kapitol. V prvej teoretickej kapitole sú definované pojmy komerčná poisťovňa a predmet jej činnosti, poistenie, marketing v komerčnej poisťovni, marketingový a komunikačný mix. Druhá kapitola sa venuje analýze jednotlivých nástrojov marketingového mixu vo vybranej komerčnej poisťovni. Záverečná …more
 

Keywords

komerčná poisťovňa poistenie marketing marketingový mix commercial insurance company insurance marketing mix
 
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 5. 2014
Identifier: https://is.ambis.cz/th/qey9v/

Thesis defence

  • Date of defence: 5. 6. 2014
  • Supervisor: Ing. Adriana Zliechovcová, MBA
  • Reader: Ing. Gabriela Tokárska, CSc.

Citation record

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Full text of thesis

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  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Bachelor programme / field:
Banking / Banking Management

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