Mariami Nemstsveridze
Master's thesis
Consumer Trends and Lifestyle
Consumer Trends and Lifestyle
Abstract:
Customers use brands in order to express their personal identity, this idea has led many establishments to change the position of their products from focusing on practical characteristics to set the goals on figuring out how they fit into a costumer's lifestyle. Let’s define the relationship between the psychological characteristics of a consumer and his buying behavior. In the global market, especially …moreAbstract:
Customers use brands in order to express their personal identity, this idea has led many establishments to change the position of their products from focusing on practical characteristics to set the goals on figuring out how they fit into a costumer's lifestyle. Let’s define the relationship between the psychological characteristics of a consumer and his buying behavior. In the global market, especially …more
Language used: English
Date on which the thesis was submitted / produced: 2. 10. 2019
Identifier:
https://is.vsfs.cz/th/asv3a/
Thesis defence
- Date of defence: 15. 6. 2020
- Supervisor: doc. Giuseppe Maiello, Ph.D.
- Reader: PhDr. Martina Švecová, MSc
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
Theses on a related topic
-
Lifestyle and Consumer Culture
Kristine Sulakadze -
Consumer behavior and symbolic boundaries
Murad Musazade