Consumer Trends and Lifestyle – Mariami Nemstsveridze
Mariami Nemstsveridze
Master's thesis
Consumer Trends and Lifestyle
Consumer Trends and Lifestyle
Anotácia:
Customers use brands in order to express their personal identity, this idea has led many establishments to change the position of their products from focusing on practical characteristics to set the goals on figuring out how they fit into a costumer's lifestyle. Let’s define the relationship between the psychological characteristics of a consumer and his buying behavior. In the global market, especially …viacAbstract:
Customers use brands in order to express their personal identity, this idea has led many establishments to change the position of their products from focusing on practical characteristics to set the goals on figuring out how they fit into a costumer's lifestyle. Let’s define the relationship between the psychological characteristics of a consumer and his buying behavior. In the global market, especially …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 2. 10. 2019
Identifikátor:
https://is.vsfs.cz/th/asv3a/
Obhajoba závěrečné práce
- Obhajoba proběhla 15. 6. 2020
- Vedúci: doc. Giuseppe Maiello, Ph.D.
- Oponent: PhDr. Martina Švecová, MSc
Plný text práce
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Zveřejněno v Theses:- světu
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
Práce na příbuzné téma
-
Lifestyle and Consumer Culture
Kristine Sulakadze -
Consumer behavior and symbolic boundaries
Murad Musazade