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Mgr. Zuzana Zátopková

Bachelor's thesis

Firemní komunikace v hotelnictví

Firm Communication in Hotel Industry
Abstract:
The bachelor thesis deals with the firm communication in the hotel industry, particularly an external one. The external communication is meant to be the communication with clients, suppliers, institutions and media. The aim of this thesis is observed at two chosen hotels. Mystery shopping, documentation inquiry and interviews are the methods used for answering the thesis statement of this bachelor …more
Abstract:
Zátopková, Zuzana. Firemná komunikácie v hoteliersve. Bakalárska práca. Vysoká škola hotelová. Praha: 2016. strán. Bakalársa práca sa zaoberá firemnou komunikáciou v hotelierstve, konkrétne externou komunikáciu. Pod pojmom externá komunikácia rozumieme komunikáciu hotela s dodávateľmi, klientmi, úradmi a médiami. Na vzorke dvoch vybraných hotelov sledujeme ciele práce. Metódou mystery shopping, šetrením …more
 

Keywords

Kľúčové slová komunikácia zákazníci personál hotel štandardy
 
Language used: Slovak
Date on which the thesis was submitted / produced: 13. 6. 2016
Identifier: http://is.vsh.cz/th/13881/vsh_b/

Thesis defence

  • Date of defence: 6. 9. 2016
  • Supervisor: Ing. Martina Beránek, Ph.D.
  • Reader: Mgr. Dana Kolářová

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