Role of Destination Management in Contemporary Tourism Industry – Ing. Ria Bridová
Ing. Ria Bridová
Master's thesis
Role of Destination Management in Contemporary Tourism Industry
Role of Destination Management in Contemporary Tourism Industry
Abstract:
The diploma thesis focuses on destination management in contemporary tourism, specifically the destination management organization CzechTourism. The aim is to prove that the CzechTourism, as the national tourism organization, fulfils the role of destination management organization in the Czech Republic accordingly with the main tasks presented both in definition of destination management organization …more
Language used: English
Date on which the thesis was submitted / produced: 15. 4. 2016
Identifier:
https://is.vsfs.cz/th/l45vu/
Thesis defence
- Date of defence: 10. 6. 2016
- Supervisor: prof. PhDr. Karel Lacina, DrSc.
- Reader: Mgr. Dagmar Sieglová, M.Ed.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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