Marketingová komunikace ve vybrané společnosti – Bc. Barbora Němečková
Bc. Barbora Němečková
Bachelor's thesis
Marketingová komunikace ve vybrané společnosti
Marketing communications in a selected enterprice
Abstract:
Tématem této bakalářské práce je analýza marketingového komunikačního mixu, který je důležitou součástí v oblasti marketingu, který studuji. Cílem této práce je navrhnout a vytvořit plán, jak zlepšit marketingovou komunikaci. Teoretická část je věnována základním pojmům, jako je marketing, marketingová komunikace, komunikační mix a jeho nástroje, ale také se zabývá moderními marketingovými komunikačními …moreAbstract:
The topic of this bachelor thesis is an analysis of the marketing communication mix, which is an important part of the marketing itself, the field of my study. My aim is to create a plan, how to improve the marketing communication. The theoretical part deals with the basic terms like marketing, marketing communication or marketing mix and its tools, but I also engage with modern marketing communication …more
Language used: Czech
Date on which the thesis was submitted / produced: 28. 4. 2017
Identifier:
https://is.vstecb.cz/th/ot9ti/
Thesis defence
- Date of defence: 28. 6. 2017
- Supervisor: Ing. Lenka Ližbetinová, PhD.
- Reader: Ing. Petra Matoušková
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola technická a ekonomická v Českých BudějovicíchInstitute of Technology and Business in České Budějovice
Bachelor programme / field:
Economics and Management / Business Administration and Management
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