Výzkum politické strany z hlediska marketingové komunikace na sociálních sítích – Bc. Fabián Berka
Bc. Fabián Berka
Master's thesis
Výzkum politické strany z hlediska marketingové komunikace na sociálních sítích
Research on marketing communication of political parties in term of social media
Abstract:
Diplomová práce se zabývá výzkumem komunikace vybrané politické strany na sociálních sítích. Primárně se zaměřuje na voliče v Jindřichově Hradci a konkrétní politické strany, které v této lokalitě na komunální úrovni působí. Formou kvalitativního a kvantitativního výzkumu zjišťuje, co voličská komunita očekává od komunikace politické strany na sociálních sítích a jaká platforma je nejvíce atraktivní …moreAbstract:
The diploma thesis is focused on the communication of a selected political party on social media. It primarily focuses on voters in Jindřichův Hradec area and also on specific political party, which operates locally at the municipal level. Through qualitative and quantitative research we find out which vote community expects from the communication of political party on their social media sites and …more
Language used: Czech
Date on which the thesis was submitted / produced: 1. 5. 2020
Identifier:
https://is.vsfs.cz/th/b6wo4/
Thesis defence
- Date of defence: 12. 6. 2020
- Supervisor: doc. Giuseppe Maiello, Ph.D.
- Reader: doc. Ing. Zdeněk Linhart, CSc.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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